Client Appreciation Gift

Client/Industry:

RAW Marketing | Marketing & Branding

Background & Challenge:

RAW Marketing was in search of a memorable client gift that would appeal to men and women across a variety of age groups. With clients located throughout the country, the gift also needed to be practical, fun, unexpected, and easy to ship.

For the first year, RAW Marketing partnered with Artina to find just the right gift for their clients. The selection was Tiki Speaki (wireless speaker lanterns), and the response was a hit. Clients began asking and guessing what the next year’s gift would be—and even sharing photos of their speakers “out in the wild.” That enthusiasm set a high bar for the following year’s client gift.

Primary Objective:

To source a unique client gift that would:

• Appeal to a broad audience
• Be practical but still feel fun and unexpected
• Ship easily to clients nationwide
• Create a memorable client appreciation experience that will top/match the gift from the previous year.

Strategy & Solution:

For the second year, Artina sourced backpack coolers—a versatile gift that checked all the boxes. Practical enough for everyday use and fun enough to feel like a genuine surprise, the backpack coolers offered broad appeal while remaining easy to ship to clients across the country.

The result was another thoughtful client gift that continued the excitement around RAW Marketing’s annual client gifting tradition. The clients shared images of themselves on social media using the backpacks and tagging Raw Marketing!

Target Audience:

RAW Marketing clients across the United States, representing a diverse range of ages and interests.

Results & Impact:

• Built Anticipation: The popularity of the Year 1 Tiki Speaki speaker had clients eagerly wondering what RAW Marketing would send next.
• Created Lasting Engagement: Clients shared photos of their Tiki Speaki speakers and backpacks “out in the wild,” extending the impact of the gift beyond the initial delivery.
• Delivered Broad Appeal: Both gifts provided a useful, versatile gift suited to a wide range of recipients.
• Strengthened Client Connections: An unexpected and thoughtful gift helped RAW Marketing make client appreciation more memorable.

Key Takeaway:

A great client gift can become an experience clients genuinely look forward to. After the success of the Year 1 Tiki Speaki speaker, Artina helped RAW Marketing keep the momentum going by sourcing backpack coolers for Year 2. Now, the two teams are already brainstorming what the next client gift will bring.