Author: Chris Kavinsky

The holiday season is an ideal time for expressing gratitude and building strong connections with clients and team members. Personalized gifts not only convey appreciation but also foster loyalty. However, choosing the right gift can feel overwhelming. To simplify your holiday gifting process, consider these seamless and effective ideas from Artina.

Streamlined Gift-Giving with Online Pop-Up Stores

Utilizing an online gifting platform can significantly ease the selection process. These platforms allow your recipients to choose from a carefully curated selection of products that align with your brand values and audience preferences. This one-stop shopping experience means items are conveniently shipped directly to your recipients, eliminating the hassle of inventory management and logistics. Many of these platforms are available at little to no cost, providing a cost-effective solution for your gifting needs.

Thinking of gifting stylish apparel? Virtual apparel stores make it effortless for clients to select their sizes and styles, removing the guesswork from ordering garments. By allowing recipients to choose their preferred items, you ensure a perfect fit while saving time and effort on size collection. With accessible size charts and a wide variety of choices, everyone can find something they love.

Create Lasting Impressions with Custom Gift Boxes

For a truly memorable gift, consider creating a curated gift box. Handpicked items elegantly presented in custom packaging, accompanied by a personalized message, are gifts that recipients will cherish. You choose the items, and we’ll take care of the eco-friendly packaging and ensure timely delivery to your recipients’ doors. It’s an easy and impactful way to show you care.

Don’t Overlook Tasty & Traditional Gifting

While virtual solutions are convenient, don’t forget the charm of traditional gifting. Gourmet food gifts are perennial favorites during the holidays. From a beautifully presented spiral-cut ham paired with a custom cutting board to delightful gift towers filled with treats, there’s something to suit every budget and audience. These delectable options can be shipped directly or hand-delivered for a personal touch.

Plan Ahead for Timely Deliveries

It’s never too early to start planning your holiday gifts! Keep in mind that production times often extend during the holiday season due to high demand and potential closures starting with Thanksgiving. Early planning ensures you can express your gratitude without any last-minute rush.

This holiday season, elevate your gifting strategy and your efforts will undoubtedly strengthen connections and enhance loyalty well into the new year. Contact us to learn how Artina can help.

This year, receive an A+ in style and school spirit! From football games to pep rallies, our Student Section Selections guarantee your school is represented in style across a range of high-quality, customized products. With selections that include hoodies, branded water bottles, totes and notebooks, we are ready and prepped for school spirit!

Students are the best fans and promoters for your school! Browse through our Student Section Selections and contact us for more information on our school logo products.

Whether big or small, it’s safe to say that most of us have either attended and/or exhibited at a trade show at some point in our careers.

Exhibiting at trade shows is a fantastic way for businesses to build relationships with their existing clients by getting that all important face time. They are also a tried-and-true method of engaging new potential clients. For many exhibitors, this is the focus when they participate in a show. You are meeting a lead that is interested in your items/services, face to face for a discussion and they come to YOU! What?!

Planning and Budgeting

Once you have identified the shows you want to attend, you need to determine your budget. This is critical to track spend and determine ROI of the event as well as your cost per impression on the ever-important branded merchandise.  You will also need to determine if you will do anything additional such as sponsorships or donations. This can greatly impact your budget but also increase your visibility to potential leads.

According to industry experts, a quick way to determine the budget is to multiply the cost of your booth space by three. In some cases, that can be a hefty amount with booth space costing anywhere from $100-$150 per square foot.   Once you determine the overall budget, how do you determine what to spend on promos? Ultimately, that is up to you and your team but 5-7% of the entire budget is the industry standard.

When determining your promo budget, it is important to take a big picture approach. Consider branded apparel for the booth staff. This creates a cohesive look and makes your team easy to spot for attendees. Your booth display should also be visually appealing and stand out.  You can add table throws, backdrops, pop up banners, flags and more.  You also need to consider traffic builders and giveaways.  Coordinating your giveaways with the show theme (if there is one) can be a fun way to attract attendees to your booth.

The Power of Booth Giveaways

Booth giveaways play a vital role in the trade show world. Remember, your giveaway does not have to be expensive, just impactful. Take the example below from an Artina customer.

This client previously used a neutral gray shopping tote for their conference giveaway. It was a standard bag with one color imprint on both sides, the customer logo on one side and sponsor logo on the other. She knew that she wanted to improve the bag but was not sure she could make any real improvements given her budget.

The Artina team went to work and even looked at the conference microsite to get ideas. The client’s response was more than favorable. She described the bag as “a beautifully designed colorful bag – which promoted our brand, reinforced the conference branding and beautifully showcased the sponsor. On the sides of the bags, we used QR codes to promote the following year’s conference and on the other side, we promoted our social media. The logo was even on the bottom of the bag. So, we were using all sides of the bag to work for us.”

“We got so much praise on site from the attendees, and the sponsor quickly signed up for the tote bag sponsorship for the following year.  The staff was so impressed with my team, and everyone was shocked I could make such an improvement,” said the customer.

Remember that the most memorable giveaways are those that are thoughtfully crafted and designed with care, regardless of the budget. A well-considered product speaks volumes and leaves a lasting impression on your audience.

From breathtaking booth displays to appealing apparel, we create promotional products that keep your brand top of mind. Contact our experts today and let’s ensure you leave a lasting impression at your next trade show event!